How Do I Claim My Own Content?

You’ve just written two pages of unique content for your website and two weeks later, you get a notification in Google Webmaster Tools that you are being penalized for duplicate content. What do you do?

You can claim your own content by using the rel=canonical attribute. This should be best practice because it prevents duplicate content penalties if someone should steal pages of your content for their own website.

To implement rel=canonical tags, simple add this code in between the <head> tags of all pages with unique content:

<link rel=”canonical”  href=”” />

Replace the example URL with your own.

The rel=canonical attribute is also useful for setting a preferred URL if you have multiple pages on your own site that have duplicate or very similar content.  For example, this is used if you have a product page that has a dynamically changing URL based on the users options or preferences.

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