When Yahoo outsourced their local listings to Yext, the verification process became less convenient for the user. While Yext offers the ability to add multiple listings at once, it’s primarily a paid service, which makes it considerably inconvenient to add or claim a free listing on Yahoo.
Most business owners don’t have the time and patience to purchase and learn how to use Yext’s Premium Plans, and despite how difficult Yext/Yahoo make it, there’s still a way to add a free listing. Because Yahoo is still used by a large, albeit shrinking number of people, every business owner should still add their business to Yahoo.
To add your listing, start by visiting this URL: http://www.yext.com/pl/yahoo-claims/index.html
If you were to use a search engine to find how to add a listing, Yahoo would most likely direct you to this URL: http://www.yext.com/pl/yahoo-local-1/index.html. Don’t try to add your listing through here, as it will only lead to their premium listings page.
The above two pages look virtually the same and the distinction is subtle: the correct one is purple while the incorrect one is orange. Once you enter in all your business’ info, it’ll display a bunch of listing sites. At the bottom in small font, is a hyperlink titled “claim basic listing”. Click on this and you’ll go through their now-straightforward verification process.
The final step requires you to upload a document of some form. Yahoo is surprisingly lenient about this step as even a magazine with your business’ address and name stamped on the front usually suffices. Yahoo generally takes a couple weeks to verify their listings but once your listing’s active, it can be easily edited using your login.