How Do I Build Brand Awareness Using Social Media?

Are you looking to utilize social media in order to improve the visibility and brand awareness of your business? Keeping up with the latest social media trends is a great way to build a strong social media following which will translate to website traffic. We’ve curated a list of some social media tools that you can implement that will give you improved visibility both on social media and on your website! Keep reading below to learn more. 

Live Videos Taking Over Social Media

Video marketing and optimizing video content is always a great way to build awareness and engage with your followers. Live videos, on the other hand, are beginning to gain more momentum. They can be a great way to build long-term customers increase overall awareness. Live videos are a great way to connect with your target audiences for live conversations and personal connections. Live video functions have now been implemented on nearly all social media platforms. On top of this, almost 82% of the audiences prefer live videos as a way to interact with businesses and influencers. By incorporating more live videos on your social media channels, it will encourage followers to engage. Your page will be more likely to be found by more unique users through explore pages. 

Invest in Influencer Marketing

If you are looking to improve overall online awareness, utilizing influencer marketers is a great way to start. More and more, brands are beginning to work with micro-influencers and niche bloggers in order to help improve visibility. Examples of content that influencers are required to make for their brands are long-form content, how-to videos, and photo stories. It is also personalized to target the business’ ideal audience. Additionally, both Facebook and Youtube have launched a paid subscription for followers to get exclusive content. This is a great way for businesses and influencers to work together to gain more awareness for one another.

Local Targeting  

Local brands can connect with their target customers by tagging their target audience location in posts, therefore showing up on local community pages and hashtags. Tagging locations on posts is an easy way to improve awareness and grow a loyal community following. If you are a small business, reach out to local people to build brand awareness and gain popularity. This will make it much easier to build a following across larger regions further down the line. It can be tough for small businesses to compete with bigger brands, especially with the rising online competition. Local targeting is a great way to reach out and maximize your ROI. This will also give you the opportunity to build more personalized content for these local followers, which is something that bigger companies are rarely capable of doing. 

Optimize User-generated Content 

User-generated content is any content that is generated by users on social media. Many businesses leverage user-generated content as a way to show proof and validity of your products and services. Similar to showing customer testimonials and reviews, by sharing and engaging with user-generated content, you are building relationships with customers as well as encouraging others to share their experiences or engage more with your business. The benefits include saving on marketing costs of branded content by using UGC instead, and it also makes your customers feel valued.

Contact Boston Web Marketing

If you feel overwhelmed with the thought of implementing these for better brand awareness, our experts at Boston Web Marketing can help you! We have specialists that will make sure your social media channels are constantly updated. On top of this, we will help you keep them on the right track utilizing the latest trends! Contact us today to get started at 857-526-0096 or

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