In 2021, having a quality website is good in general but it is especially important for Search Engine Optimization purposes. A website of good quality and proper components is more likely to rank higher on a search engine results page. First impressions are essential when it comes to business and an easy way to win over an audience is for them to see a quality website the first time they visit the site. What goes into having a “quality website”?
Every website will have a home page. The optics and information of a homepage are essential. In order to captivate visitors and keep the bounce rate down, a homepage needs to convey the right message and stand out. The best forms of having a quality homepage are to include:
- Services Offered
- Relevant Photos
- Call to Actions
- Proper Headlines
- Convenient Navigation
About Us Page
An About Us Section is important to have on a business website. Having an about us section on your website is an easy way to build trust with your visitors and give them a quick backstory on your business. An about us page on a website should include:
- What your business does
- Introduce Team Members
- State the location of your business
- Restate the service your business offers.
Service Area Pages
Having a service area section on your website has many benefits. Not only will service area pages help visitors learn about which towns and cities you can operate in, but service area pages also help boost SEO efforts. Inserting the proper keywords into a specific service area page can help that page rank highly on a search engine query. There is no limit on the number of service area pages you can have on your website and it is recommended you have a page for each town and city you can serve. Service area pages should not be neglected on a website.
A blog page is a necessity for a business’s website in 2021. Content is king and blogs are a useful way to approach producing content. Blogging a couple of times a month on your website will help build credibility with search engines and visitors that come across your website.
Professional Search Engine Optimization Services: Boston Web Marketing
At Boston Web Marketing, we can help you build or optimize your website. SEO is not always easy but we are always here to help! Get in contact with us today to maximize your website today!