Now that the holiday shopping season is officially over, you’re probably exhaling a sigh of relief that your bank account is no longer suffering from endless shopping, but if you’re in the world of digital marketing, you’re probably worried that your website traffic might suffer.
You’ve spent months prepping for the shopping season and users have spent weeks, or maybe months searching for deals, and now that the major shopping holiday has passed, you might have noticed a slight dip in traffic.
Is there a way to avoid this? Thankfully, there is.
Yes, you might experience a slump, but these five tactful ways will help you prepare and recover from a website traffic downtrend.
Don’t go on a “winter break”: After the holiday season, you may feel exhausted after your efforts and success of capturing customers, and you may want to take a break, but now is the time to start planning for the next year. Finalize your marketing campaign for next year and get started before you get busy into the first quarter of the year.
Market to the “New Year, New Me” audience: Something magical happens at midnight on January 1st where consumers have a change in mindset and they want to become better versions of themselves. This is the time to promote products that enhance health, provide organization and productivity, facilitate cleanliness, and promote safety. Any product tied into a New Year’s resolution can be used to your advantage.
Start another sale: Even if you just marketed sales, promos, discounts and freebies, get ready to do it again! Providing more discounts as an incentive to win your customers back for a second round of bargain prices. Grab your customers’ attention with sales that include limited time offers, discounts, BOGO (buy one, get one), or free shipping.
Use social media to your advantage: Holiday season is a time where users are glued to their phones posting holiday family photos or looking up sales. Use this time to actively engage with users on social media by posting holiday-oriented posts.
Increase traffic with new content or products: Landing pages are a great way to introduce new products or services your business offers. While many other marketers and retailers are focused on restocking inventory, you can do something different: release a new product.