How Can You Increase the Search Visibility of Pinterest Content?

Pinterest ranks very well in Google search results. From indexed boards, to pins in image results, to unique mobile results, it is clear Google considers Pinterest content to be authoritative. In fact, Pinterest ranks 8th compared to all websites for the number of keywords ranking in Google’s top 20 results. Clearly Pinterest keywords are important to Google, so how can you increase the search visibility of your Pinterest content?

Conduct Keyword Research

With Pinterest being the number 8 website for keywords ranking on Google results there is no denying there is an abundance of keyword combinations that can help your brand. It is important to identify commonly occurring keywords as well as build and prioritize keyword phrases. Pinterest results on Google are primarily long-tailed descriptive keywords and phrases. So do your research and find out what long-tailed keywords people are searching for. It would also be helpful to research what keywords your competitors are using. What’s working for them is likely to work for you too.  Brands can then benefit from creating boards and pins surrounding these keywords & phrases. This will help bring more traffic to your Pinterest profile which could then result in more conversions and traffic to your website.

Be Creative & Descriptive

Unique and descriptive content is important when dealing with keyword strategies. To Pinterest, this means creating boards that share common themes but also provide enough distinction to fit with specific user’s needs. It is also beneficial to have well- written descriptive captions on each image. Within the caption tell your audience how the product would benefit them, how to use it, or an interesting fact about the product. This information not only optimizes the products for SEO but also tells potential customers why they need the product.

Use Markup

Use markups to ensure the content on your website/blog is optimized for Pinterest. Use Rich Pins, which add extra details to Pins from your website. There are 6 different types of Rich Pins that include information on apps, movies, recipes, places, articles & products. By identifying which relevant content types are on your website, you can implement mark up and help your website be optimized for Pinterest.

Be Active on Pinterest

Just like on other social media, the level of engagement drives algorithms on platforms to determine which boards & pins should rank.  Don’t forget that pinning other user’s and website’s content can reward you, so Pin frequently! It is also recommended to link your Pinterest account with your other social media accounts. This will increase awareness to your brand. If people like your content on Pinterest, they are likely to check out and follow your other social platforms as well. Lastly, be sure to measure your account performance. The analytics on Pinterest will give you a lot of insight into how your profile is ranking on Google. Once you evaluate the performance of your account you can then adjust your strategies to do more of what is working and less of what is not.

Contact Boston Web Marketing

Looking for professionals to help optimize your Pinterest profile to the fullest? Contact Boston Web Marketing! BWM has the knowledge and experience to bring your Pinterest profile to the next level. Contact us today by filling out a contact form on our website or giving us a call at 857-526-0096.


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