More than 80% of online shoppers say that they won’t revisit a website after a bad user experience. With that being said, many people believe that having a functional website is synonymous with having a visually appealing website, but this isn’t always the case.
If you have an aesthetically pleasing website but still wondering why you’re not generating as many leads, and your site’s bounce rates remain high? It may be because you haven’t considered user experience, and just how functional your website is. Keep reading to learn more!
What is Website User Experience?
Not putting the focus on user experience can not only turn your online visitors away, but it can also cost your business substantial consequences. You have to remember that a visually pleasing site won’t mean much if it is frustrating to use. The importance of providing your visitors with an exceptional user experience allows your site visitors to move between elements seamlessly. It should allow conversions to happen seamlessly, with little effort from the customer themself.
So, how exactly do you make sure that your website has a strong user experience? Continuously testing it out yourself is a great way to start, but there are also some more things you can do to optimize your site’s user experience.
Be Mindful of Broken Links
A 404 error page will annoy your visitors and prevent them from returning. Encountering 404s can disrupt the user’s experience on your website and result in n them leaving your website with little chance of returning. To check for 404s, Boston Web Marketing utilizes Google Search Console that allows us to monitor the backend of your website to make sure all links are working within your website.
Optimize Call To Actions
Visitors navigate your site through the visual cues that move them from one piece of content to another. Any call to action on your site should use bold buttons and active words to help users convert to customers on your website. When creating your call to action, take into account both color, words, and fonts used in order to drive users to take action and give them as much attention as possible.
Improve Page Speed
When users come to your website, they want it to load quickly for a seamless online experience. Pages that load in 1 to 2 seconds have much higher conversions and lower bounce rates. At least 40% of visitors leave a site that takes more than 3 seconds to load. With mobile website usage becoming more prominent, this is even more important.
Clear and Concise Navigation
Having an easily accessed menu on both web and mobile browsers is another way to make sure that users have a positive user experience. Your website’s navigation is the customer’s guide to your services and products. You need to ensure you use easy language and readable fonts for your headings.
Contact Boston Web Marketing
At Boston Web Marketing, we can help you improve your website’s user experience while helping you convert traffic to conversions. We have specialists that will make sure your website is both functional and appealing. Contact us today to get started at 857-526-0096 or firstname.lastname@example.org.