Implementation of a strong search engine optimization is essential for e-commerce sites. Organic search can bring your website more traffic and more sales.
- Use reviews to your advantage. Getting reviews on your product pages is a great way to get more unique content on your site. After purchase, have emails sent to buyers to entice them to review. More reviews means more content that is essentially gained for free.
- Avoid weak or thin content on the site. E-commerce sites with thin content could have their rankings lowered. All of the pages on your e-commerce site should have strong content.
- Use product schema markup on all of your product pages. This will create more enticing search results for your product pages. Rich snippets give the searcher a lot of information about your products that will help improve your click through rates.