For a fact, big brands are winning at the game of SEO. They have a big team of workers, tech experts, world-class agencies running their digital PR campaigns, and basically unlimited funds. Feeling like you can’t reach the success of these large companies is hard, but it doesn’t have to be this way. Having a smaller budget can still bring in the success of these huge companies.
Identifying How Your Budget Limits You
Having a budget on the smaller end means that you might need to compromise in some aspects. Whether you work in-house or for an agency, smaller budgets usually mean:
If your client has a small marketing budget, you are going to be limited in how much you can use just for SEO each month. If you work in-house with a smaller budget, your time is most likely split between other tasks, too. A smaller budget can also mean you are not allotted enough time to get all of your work done as well.
Having a budget on the smaller side can make you lack access to fancier SEO tools that you might need. Keyword trackers, backlink tools, and analyzers can add up in cost. If you work for an agency, you might get access to these without having to pay, but in-house marketers on a small budget are more unlikely to.
Once you identify how your budget limits you, find alternatives. Whether or not that means finding free or discounted tools, or asking for help, there are ways to get around your limits.
Use Your Strengths
Just because you have a small budget doesn’t mean you are lacking SEO knowledge. Make sure you are using your knowledge wisely in your SEO plan. This way, you are guaranteed at least some success from your effort.
The Brand Itself
Your brand might already be well known in your industry or the area you’re located in. You can use this to your advantage to build backlinks or get positive reviews. Use the brand’s strengths as an advantage to your SEO strategy.
Set Expectations for Yourself
Having a successful strategy with a smaller budget can come from setting expectations. Having unrealistic expectations set by others can be too much. Get an idea for yourself to work towards instead, with obviously keeping your boss or client in mind, as well.
Get a Baseline
Get an idea for the baseline of organic traffic that is already going to your site, and from there you can estimate the growth. You may feel pressured to drive up the rankings or bring in more organic traffic, but you need to be clear with the client on what is achievable by you.
SEO success is reachable from many different aspects. Having a large budget shouldn’t be one of them. Use your knowledge, experience, and brand to get to where you want to be.
Boston Web Marketing wants to help your company with SEO and digital marketing strategy. Give us a call at (857) 526-0096 or fill out our contact form. We look forward to hearing from you and helping out with your digital marketing needs!