TikTok, one of the increasingly popular social media networks, has firmly established itself in our daily lives. What does this mean for digital marketers? Besides cat videos and trending sound clips, TikTok offers much more. The following advice will help you discover the content you can use to take your SEO to the next level.
TikTok’s Way of Knowing What You Want
Using your data, TikTok tailors your experience on the app. Your viewing experience will improve as you interact with videos through likes, comments, sharing, and following. A video’s sound and hashtags, as well as the language setting on a device and account, are also considered in the algorithm.
How Does This Affect Digital Marketers?
The search function lets you find communities based on your interests and brand affinity. Marketers adept at leveraging digital marketing can position their brands in front of new and existing audiences.
Content Trends
Unlike more established platforms like Instagram or YouTube, TikTok’s algorithm makes it easier for accounts with few followers to get traction. By leveraging trending songs or hashtags, brands can improve their social reach and capitalize on already-popular content. You can use TikTok’s search function to find trending content that you can replicate for a paid campaign if you’re willing to put some dollars behind your TikTok marketing.
Collaborations With Influencers
You can also use these tools to find influencers for brand collaborations. It would help if you thought about your business’s topic. While a dentist may not have hundreds of influencers waiting to collaborate with them, beauty or wellness content creators are an excellent place to begin if you offer teeth whitening or cosmetic procedures. In addition to finding influencers through the search tools, you can also find user-generated content about your brand or related topics.
Contact Boston Web Marketing For More SEO Advice Today
For more information about how TikTok can improve your SEO, contact the experts at Boston Web Marketing today. We are more than happy to help you learn more about the new trending topics and how you can benefit from being early to act upon them. To reach us, call us at (857) 526-0096 or email sales@getfoundquick.com. We look forward to hearing from you shortly!