SEO, or search engine optimization, is a term that is often used in the world of marketing, but many people actually do not know what it is or how it can help their overall business. While it is not often well-known, it can do a lot, especially for a small business. Getting found locally can also be a huge element of SEO that can truly make a large impact on business as well.
What is SEO?
Search engine optimization is essentially the act of making little changes to a website which helps play to search engine algorithms in order for your site to increase in rankings. Some of these changes could be related to things such as content, links, and architecture. These things come together to create a user-friendly, content-rich website, that search engines, such as Google, love to see.
Let’s now take a look at some of the things that SEO can do for your business.
What Can SEO Do For My Business?
By implementing SEO strategies on your site, you allow for an increase in your rankings on search engines. The higher you get, the more likely people will see your business and become familiar with it. This ultimately begins to slowly build a trust that you can not find anywhere else.
Brand awareness is huge on the Internet because many people do not know who to trust. People are more likely to just go to Amazon and buy something, but if you build your brand, you will gain those customers looking for a smaller business to support.
Your ultimate goal is to gain customers. At first, you will start to see an increase in traffic, which is due to the increase in ranking on search engines that translates to traffic. From here, you will start to see people filling out contact forms, or even clicking on phone numbers.
A lot of traffic may be tracked as being direct traffic, especially on Google Analytics, but this is due to the fact that many people visit a website, sit on the idea of utilizing that service and come back a few days later to fill out a form or give you a call.