Without fully understanding SEO you can really back yourself in a corner, resulting in an entire experience that may not succeed.
Here some of the main things that people do wrong that you need to pay attention to:
Out of Date:
SEO, the internet and Google have all changed dramatically within the past 10 years. People who even learned how to do it 5 years ago could be behind the eight ball if they aren’t caught up with the times.
Outdated tactics which may have worked in the past now can result in penalties that will see your sites search results plummet. A good SEO company will stay up to date with the latest algorithm changes to make sure everything you do is up to par.
No Long Term Stamina:
One of the more important things about SEO that you need to know is that it takes time. SEO success doesn’t happen overnight which means that you need to keep working at it. Follow a successful plan and keeping working at it.
Don’t listen to SEO companies if they tell you that they’ll quickly fix your SEO problems in one month and everything will be good to go. The biggest strength with SEO is that the longer you do it, the more it becomes effective. Proper implementation will yield you results, weeks, months and years later but only with continued work.
Following all the right SEO practices is great but you need to measure your growth. Without analytics data and search engine result screenshots you will have no idea where you came from.
Successful SEO takes time! You need to track your progress use the latest and best practices and don’t be tempted to bail too early.