Schema Markup is a powerful tool that can be used to prioritize important information that is embedded within your site that helps search engines provide the most relevant data based on a user’s search. First things first, what is SM & XML? Schema Markup is a programming language designed to help search engines crawl websites faster for information that you want to prioritize. Second, this type of programming code is understood by a variety of search engine crawlers, which can help produce faster growth amongst a variety of search engines/platforms. Schema Markup, in short, allows businesses to provide all of their most important business details in one section of code.
Some examples include:
- A store’s physical location
- Contact information
- Hours of operation
- Payment types accepted
- & more
How Can Schema Be Used?
Schema can be implemented in a variety of ways based on the nature of your business and the services and products provided. Below is an example of how schema can help online businesses, service industries & even E-commerce. Learn more about the different ways that schema might benefit your business best.
Rich Snippets: A rich snippet is basically any links that are displayed underneath the URL of the search result, which can range from 2-6 links based on relevancy. This data can change based on the user query and is ultimately designed to display the most important aspects of your website to the end-user.
Improved Local Search: Local search schema helps web crawlers easily determine what your business does and for storefronts where it is located. This helps search engines to serve users with relevant information on local businesses.
Product Highlights: Schema can be an incredibly beneficial tool for an e-commerce site as it can help to promote products & reviews directly through search results.
The Purpose of Schema Markup
While schema utilizes code to condense information into easily readily formats for crawlers, the install process is fairly easy on the user end. All you need is to have the information handy and simply enter it into a code generator that will create a line of code to implement on the back end of a website. There are a variety of code generators but one of the most frequently used is Merkle for its diverse applications.
Who Does Schema Benefit?
Users & Site Accessibility
Schema markup is essential when it comes to making your website more engaging to drive interaction. Having a detailed presence on any search platform can make your site stand out against competitors. The primary goal is to provide enough information that will generate a click to your site. Click here for more tips on where to get started with Schema!
Helping Your Business Get Found Quicker
When it comes to products, services, and growing your business it’s important to get found quick. If you are interested in expanding and optimizing the content on your website or social platforms, give Boston Web Marketing a call today at 857-526-0096