By now, we all understand the importance of ranking on the first page of Google. Although ranking factors and algorithm changes have updated the methods we use to get there, the end goal for all SEO is to be within the top ten results.
In 2020, research found that the 10th result on Google often has a 3.11% click-through rate. The study did not include information after the 10th spot, but we can assume it’s near 0. Competition may be intense, but reaching the first page is achievable.
Let’s look at some of the proven methods to help your site get there.
Using internal links is one of the easiest ways to have a positive impact on your site. Internal linking is one of the main ways Google uses to understand what your site is about. Look at your pages and include links that are relevant and can enhance the content. By strategically linking your content, Google will be more likely to rank you for those specific topics.
This strategy is beneficial for the reader and search engines. Users will become more informed on topics, and Google will better understand what your site is about.
Second Page Results
Results on the second page have a lot of potential to become first page results. Determine your second-page results with the highest search volume, and apply the additional tips here to improve them.
Research Your Competition
If your important landing pages do not have first-page results, it is clear that your competition has something you don’t. Spend some time researching your competitor’s first page results, and take note of the tactics on their pages.
Consider the quality of their content- does it contain images and other forms of media? Does it have strategically placed internal links? Does it have keywords your pages don’t?
Whether or not a site and its pages are mobile-friendly is one of the most important boxes to check off. Mobile-friendliness is part of Google’s new Page Experience Update, and it’s important to prioritize since nearly 60% of all Google searches are done on a mobile device.
Featured snippets are a way to jump straight to first-page results. They’re a sure way to increase the amount of traffic your site receives, but there is no guaranteed way to get there.
Look at variations of your keywords and see if there are any opportunities for featured snippets. Additionally, you can look at the structure of already existing featured snippets and see how Google prefers the format to be. Make sure your content is clear, concise, and answers the question directly.
Achieve Page One Results with Boston Web Marketing
At Boston Web Marketing, we are up to date on algorithm changes and ranking factors within search engines. Our experts can help make your pages rank as first page results. Get a free website audit and improve your SEO with us today, or give us a call and let us know how we can help.