As the world becomes more digitized by the day, the content users consume continues to trend away from blogs and towards video content. Videos are easy to engage with and consume, and they require very little effort on the user’s end to absorb the information being displayed. They simply need to tune in and pay attention to the video! Furthermore, Youtube continues to grow by the day, and it is now the second most used search engine in the world behind Google! With so many users engaging with video on a daily basis, it is important to ensure that you are doing all you can to help drive traffic to your website by optimizing the content on your Youtube Channel! Take a look below to learn about a few of the easiest strategies that can increase engagement on your videos and help drive more traffic back to your site!
Share Your Videos on Social Media
While it is important to ensure you are posting regularly on Youtube, it is just as important to share that content across your channels when you create it. While Youtube may be the second most used search engine, the average consumer spends about two hours per day on social media apps such as Facebook, Instagram, Twitter & Snapchat, making social media an even more effective avenue to engage with consumers! Be sure to share your Youtube content across all of your channels, and use the tag feature in order to make your content searchable!
Optimize Your Content
Just as you optimize your site to be found in the SERP’s, it is important to optimize your video content to ensure it ranks as well! There are a couple of strategies for improving your videos rankings. These include:
- Transcribing your videos so they appear in Google searches!
- Optimizing your videos with keywords related to user intent in the video’s title and description
Make It Mobile-Friendly
Mobile phone use continues to skyrocket, and more users watch videos on their phones than on their desktops! With that being said, it is important to ensure that your content is mobile-friendly. An important thing to keep track of when optimizing mobile video content is to keep in mind that any text that appears large on a TV screen will be much smaller on a phone screen!
Finally, be sure to add calls to action on the end of your videos! You can direct them to other videos on your channel, back to your website, to your social media channels, and more! Use your videos to your advantage and engage users with as much of your content as possible!
Contact Us Today
If you’re interested in learning more about optimizing your video content, our team at Boston Web Marketing can assist! We offer a wide variety of digital marketing services, from SEO to PPC! You can reach out to our team today by calling us at (857) 526-0096 or by filling out our online contact form! We look forward to hearing from you and assisting with your digital marketing needs!