Visual, engaging, and informative, video is a fantastic way to connect with your target audience and potentially generate leads. But with so many sources of video on the web, which platform is best to maximize your marketing ROI?
As the second largest search engine in the world, YouTube is the easy answer. You can uniquely present your business to the world when, where, and to whom it matters most. You will only pay for ads that a viewer chooses to watch and can target your ad based on the specific demographics – like age, location, and lifestyle – of your target audience. YouTube video ads also create more opportunities to communicate with your customers and generate sharable content that will create buzz for company.
Use YouTube Video Ads in the following ways to generate leads:
- Optimize your video for search with effective keywords in the title, description, and tags
- Create unique content for your target audience to distinguish yourself from competitors
- Take advantage of video to explain difficult concepts in your business / industry or to show how a product works
- Promote a special offer
- Introduce a new service or product
- Use video as an opportunity to answer FAQs or provide quick How Tos
This is only a fraction of the many ways YouTube can generate leads for your business. Studies show that video is 53 times more likely to generate a first page ranking on search engines than text based ads. Adding YouTube to your marketing budget is worth the investment.