In today’s world, there are so many different visual social media platforms available to promote your business, that it may be hard to choose which ones to use. Snapchat and Tumblr are two rapidly growing social media platforms that you can use for your business to increase engagement with your audience.
One of the newer social media apps, Snacpchat, is only about four years old, however it already has 100 million users all over the world. If you are trying to seek a specific demographic, Snapchat will be the perfect tool to engage a new younger audience. One of the main ideas behind using Snapchat for your brand or business is that everything is in “real-time” streaming and produces ‘live’ content to users. While everything on Snapchat has a small viewing window, this helps grab your audience’s attention and engagement.
Tumblr can sometimes be overlooked and is mainly used for millennials. However, Tumblr can help you gain traffic if you have a certain audience target. It’s important that you use this visual social media platform to keep everything short and sweet in order to capture the user’s attention while they scroll. With Tumblr, most of the content is re-blogged, so you will want to create strong unique content that helps you engage with users online.
If your business is based largely on visual content, taking the time to create accounts for these social media platforms can become very beneficial for you to gain a wider audience.