Converting visitors to your website to paying customers takes more than attracting attention – it requires engagement and personal connection. Converting website visitors to paying customer at your brick and mortar all starts with location. Many individuals will not travel more than 20 minutes when running everyday activities, making it more important to target the individuals in your immediate area. To boost your local search marketing, check out the tips below!
1. Make location information easy to find
Phone numbers are important to showcase on your website, but location information (your address) is just important. Location has a huge influence on users when deciding to hire your services or purchasing your goods. Proximity is everything. If you do not share this information your homepage, be sure a page that holds this information in an easy to find manner.
2. Take advantage of service area pages & landing pages
If your business has multiple locations, take advantage of Google My Business, social media, and your website to set up separate accounts and pages for each specific location. This allows you to target and engage with those users that reside in those specific areas.
3. Explain the location in different ways
Only sharing your address to your location can make a huge difference in the people that actually take the time to visit. Its’s okay to share your address, but use different landmarks, neighborhoods, and intersections to specify your location beyond a set of numbers.
5. Use interactive maps
Maps are a great tool to include on your website to help with visual aids pointing back to your location. Static maps can be limiting to users because of their ability to zoom in and out. Interactive maps allow users to adjust the map to see any details that might wish to view.