As a business, you need to do everything you can to make yourself stand out from the competition. You may provide an excellent quality of work, but that doesn’t mean that people are going to convert to your services! For a business to be successful in the long term, every part of its strategy has to be solid. Making the decision to upgrade your business’s website is a great step towards maintaining this future, but there’s a big problem to address first – transitioning your old site! This may sound like a simple process, but there are a few slip-ups along the way that can have a lasting negative impact on your SEO. We’ll show you how to avoid these pitfalls below!
Make Sure Your Redirects Are In Order
Especially if your business is coupling a domain name change with a website change, having your redirects set up properly is of the utmost importance. You want to ensure that any user that clicks on the website links still floating around out there has a proper place to go. Otherwise, they may just give up on consulting your business’s services! Not to mention that broken links can spell doom for website rankings. Take some time to go through the entirety of your site’s inventory – this includes blogs that you wrote several years ago! If you find a broken link, quickly set up a redirect to avoid loss of traffic.
Make Sure Your Outreach Is Solid
If there’s one thing you should know about people, it’s that they aren’t always the fondest of change. Having a long-time client visit your website and have minimal knowledge of how to navigate it isn’t optimal for your business’s growth! Make sure you let clients know about your plans for a new website in some fashion. It doesn’t matter if the news gets to people through social media outreach, email marketing, or paid ads – the more people know of the move ahead of time, the better your results!
Check Your Analytics Software Frequently
One of the first things you should do after your new website launches is to check to make sure your integrations are in order. You’re likely using an analytics tracking tool like Google Analytics 4 to get a gauge of your website’s performance, so keep employing the same tactic! However, you want to check this more frequently. This time, look for unusual traffic drops and check your sitemap for issues with redirects. The more on top of this, you are at the beginning, the better chance of not missing out on good traffic!
Web Design With Boston Web Marketing
SEO isn’t the only thing that the talented team at Boston Web Marketing can assist with! We can also take tired, old websites and give them a much-needed makeover. Appearance is everything when trying to showcase your business and its services, and we’ll ensure that you have everything you need to put on a fresh face! Contact us today to give your website an upgrade in more ways than one!