How Can I Stop Fake Online Reviews?

Fake reviews are often something businesses have to deal with, whether they are from unhappy customers, friends of someone who had a negative experience or even a competitor. Rather than let potential customers receive what may be a skewed view of your business, it’s important to make sure you take proper steps to protect your online reputation.

Report the Review

If you do not have a record of working with the individual leaving the review or notice that most of your competitors in the area have similar reviews from the same individual, you will be able to report it to the listing site posting it. You will be able to indicate that it is spam and after review, it may be taken down. If the site in question does not have an option to report a false review, contact the site directly to voice your concern and list out the problems within the post.

Respond to the Review

If the review is negative towards your business from an actual customer, you should post a response to the claims listed. Apologize for any inconvenience you have caused the customer and provide the contact information to your customer service department or representative. If the customer is provided a direct way to get in touch with your business, a partial refund, credit or item replacement may encourage them to take the review down. However, if the review is obviously fake, you can respond by pointing out inaccuracies in the post, from false information about the product or service to the process. While responding, make sure you stay within the guidelines of your corporate privacy policy.

Claim Your Business’ Listing

Making sure the listing is in your company’s hands will allow you to closely monitor what is being said about your business online. While you won’t be able to prevent people from posting their thoughts about your business, good or bad, you’ll be in a more direct spot to read what they are saying and respond accordingly. Most listing and review sites, including Google, Yelp and YellowPages will allow you to claim your page free of charge. Once the page is in your power, you’ll be able to edit it so potential customers are receiving correct information about your business, products, and services directly from the source.

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