Since launching in 2010, Instagram has grown to be one of the most downloaded apps on the Apple App store and has grown their community of over 500 million users. This comes as no surprise to the many people who use this app every day, but what does this mean for marketers?
If you are a business owner or marketer running an Instagram account, you will probably want to get access to the analytics of your account to be able to use the information for your marketing plan. Facebook, Twitter, Pinterest and Youtube all have analytics available to their users, but unfortunately, Instagram has yet to roll out any analytic program for their business users. Facebook Ads for Instagram has given users a small slice of Instagram’s data but not the whole pie. So how can we access this data?
Third-Party Instagram Analytics apps
Currently, the only way to access Instagram’s analytics is through paid third party apps that can provide you with an in-depth analysis of engagement from followers and useful information on the number of shares and hashtags that are trending.
Common data gathered:
- New and Lost followers
- Number of Non-Followers (People who don’t follow you back)
- Followers that your business does not follow back.
- Best times to post
Three Popular Tools
Simply Measured – Offers a wide variety of reports and analysis, most are free; some come with a paid plan.
Sprout Social-Integrated reporting for all your social media platforms and allows you to see trends between different platforms.
Iconosquare– This tool allows you to track metrics like follower growth and losses as well as the best time for a post for maximum engagement.
Having insight from Instagram allows you to have more information on your customers and how they interact with your brand. While there may not be Analytics for Instagram right now, you can be sure to expect Instagram to roll out insights soon for their business users, especially with their expanding community.