Business’ can now turn their Instagram’s into Business Profiles! Companies of any size can now switch to a business profile, get insights about posts and followers, and even promote their posts! (all from the mobile app). You can now put valuable information in your profile; such as your business address and contact info.
How to Convert to A Business Profile:
Log-in to Instagram
Go to your profile
Tap “Switch to Business Profile”
Select the Facebook Page which you would like to associate with your Business Profile on Instagram (you must have a Facebook Page to create a business profile)
Check your business contact information (this information gets pulled in from Facebook)
Tap Done
Switching to a Business Profile will now help companies optimize their social media, understand their followers, and further better their business!
How To View Your Business Insights:
Go to your profile
Insights Shown On Instagram:
Impressions: the total number of times your post or story was seen
Reach: how many people viewed your post or story
Website Clicks: how many people clicked the website link on your profile
Address Clicks: how many people clicked on your address to get directions
Follower Activity: days and times with the most traffic
Demographics: gender, age & location
Top Posts: which posts had the most likes