Bounce rate is the percentage of sessions on your website that users only viewed one page. For example, if a user discovers your homepage via a search engine results page, clicks on it, then immediately leaves without clicking on any other pages within the website, their session would be counted as a bounce. Bounce rates are an important metric because even if you are getting a high volume of traffic, a high bounce rate means that your website probably isn’t generating a lot of business leads. With this being said, an ideal bounce rate for most websites is 26% to 40%. If your website’s bounce rate falls anywhere in this range, it means you’re doing a great job of capitalizing on your web traffic. If your website’s bounce rate is higher than 40%, there are probably some things you can improve on. In this article, we’ll go over some of the best ways to reduce your website’s bounce rate!
Improve Page Speed / Load Time
One of the most prominent factors that contributes to a high bounce rate is a slow page speed, or the speed at which a page loads. When visitors to your website have to wait more than three seconds for a page to load, they’ll likely have a poor user experience. Bad user experiences can cause visitors to seek out other websites, leading to a high bounce rate. Click here to learn about how you can improve your website’s page speed!
Make Your Website Easy To Navigate
Another characteristic of websites with an excellent bounce rate is their ease of navigation. If visitors have an easy time finding the pages or information they’re looking for, they’re much more likely to click on multiple pages and eventually give you a conversion. You can improve your website’s ease of navigation by redesigning your main menu and clickable links/buttons on your homepage.
Similar to the page speed problem we mentioned above, mobile users tend to have even less patience when it comes to waiting for pages to load. To combat this issue, you should be sure that your website is designed to function properly on mobile devices. You can do this by creating a responsive design on your website that will change depending on the device it’s being accessed from. Learn more about how to improve your website’s mobile-friendliness here!
Call-to-actions are written prompts or buttons on your website that encourage action from your visitors like “Click Here!”, “Give us a call”, “Shop Now!”, etc. Your call-to-actions should be easily visible on each page of your website and should link to the appropriate pages or telephone numbers. You can differentiate these call-to-actions from the rest of your website using vibrant colors, vocabulary, fonts, and more. Call-to-actions will both decrease your bounce rate and increase the likelihood of getting conversions from your website visitors. Click here to learn more about how to write a compelling call-to-action!
Contact Boston Web Marketing!
If you have any questions about decreasing your bounce rate or any other SEO metric, don’t hesitate to contact Boston Web Marketing! Our SEO specialists help businesses in a wide variety of industries achieve higher search results! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and a member of our team will get back to you as soon as possible!