How Can I Reduce Bounce Rate?

Getting traffic to your website is essential in terms of growing your business online. However, one important thing to note is that, while this traffic alone is important, it is even more important to ensure that you are directing these visitors to the right place! To complete a valuable goal. This means keeping your users on your site, engaged, and moving towards a conversion. This blog will cover a few helpful tips to keep your visitors on-site, and converting.

Clear Formatting & Layout

Your pages and blogs should be formatted in a way that is easy to read and understand for the reader. If the page appears to be solely text, it can be overwhelming to the visitor and cause them to leave immediately. Break up paragraphs into blocks separated by properly formatted H-tags titled with keywords relevant to the text. You can also use bulleted lists for shorter segments to quickly make your point. Each paragraph should have enough information for the reader to find what they are looking for, but be short enough that they can skim it to see if their question is answered.

Focused Navigation

Focused design is easy-to-use, and easy-to-use is clean. It’s easy to find what you want, or spot that call-to-action, if it stands out from the rest of the page. By keeping your page design focused on one or two topics or goals, you can minimize the noise. Good web design is about keeping your user on your site, informing themselves, and finding an easy path to your business goal. Keep it legible, clear, and make each page easy to grasp. These efforts can help to reduce the bounce rate on a website. Click here for more tips and tricks on website navigation design!

Misleading Links or Meta Data

When adding page titles & meta descriptions, it’s important to make sure that they match up with the content to that specific landing page. If a visitor comes to your website expecting one thing and realizing it’s not what they want, they will be quick to leave and head right back to the SERPs. Adjusting the metadata to match the content on the page can help you to gain more quality leads, and help users find the information they’re looking for quickly. If you frequently shorten links to post on social media it is important to make sure that the overall message aligns with the page that you are directing visitors to, if the page is not what they were looking for

Boston Web Marketing: The SEO, Web Design & Marketing Experts

Boston Web Marketing can work alongside your internal team of Marketing professionals when it comes to optimizing your business and getting your website in front of the eyes of those you are trying to reach.  Need a site consultation? Contact us for a free audit! If you are interested in growing your digital presence or looking to revamp your website, give Boston Web Marketing a call today at 857-526-0096!

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