How Can I Rebrand, but keep my Local Google Results?

If you are thinking about expanding your business by obtaining a new location, but are worried about ruining your local rankings, don’t! Boston Web Marketing has put together a guideline for your SEO manager to follow during the transition.

  • Make sure you are keeping the old domain & using 301 redirects from the old site to your new site. Without your old domain, you can lose your organic, social, direct & referral traffic.
  • When rebranding a local business, keeping your company data is a vital part when it comes to local SEO. You want to make sure that your company name, address & phone number are all consistent.
  • Get access to the business Google+ page & any local listing profiles (Yelp,, etc.).
  • Keep your Google Analytics login so you can continue to track the data of your website, old & new.
  • Instead of marking your Google+ page as closed, simply update your old brand’s description to your new brand. Even though you’re closing your old brand doesn’t mean people won’t still search for it. With an updated description, you’ll let clients know that the old brand is now updated to the new brand.
  • This goes for your local listing sites as well. Instead of marking these pages as closed, just update with your new information!

If you have more questions on rebranding & how to not let it affect your local SEO rankings, contact Boston Web Marketing at 857-526-0096.

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