One of the trickiest parts regarding SEO strategies is knowing that some of your competitors are doing the same things that you are! Especially when it comes to page one of search results, it can get crowded at the top. However, organic search content isn’t the only thing that populates the first page! Other than advertising, there are two unique sections that you can rank for on Google’s first page – their Maps widget and rich snippets. Since both of these appear before most organic search results, it’s a great way to boost your visibility! But how can you go about ranking on Google’s rich snippets? We’ll explain everything you need to know below!
Understanding The Ranking System
The first step to knowing how to rank for rich snippets is to understand what it takes to show up there in the first place. Google has recently modified the guidelines and standards for ranking on rich snippets. Since these sections take a brief piece of your website’s content and make it more readily displayed before your website link, many people mistakenly thought that the meta description was the most important part to optimize in addition to the structured data markup. Thanks to the change in their description of rich snippets, we know that isn’t the case; the quality of the content you put on the page will be the most important factor for ranking well. Schema markup and metadata are both important, but not considered the primary ranking factor.
Increasing Your Odds Of Rich Snippet Appearance
Knowing all of the things that you need to do to rank on rich snippets, the next step is to do everything you can to ensure that everything is up to code. Keep in mind that none of these strategies are bulletproof – they won’t guarantee that your content shows up in rich snippets for the searches you want, but they will increase the likelihood of this instance occurring. If you want to give yourself the best odds of showing up, we recommend the following practices:
- Focus On Helpful Content: While your primary keywords are important to include, you shouldn’t be using them in excess. Instead of writing for search engines, write content designed to help a user without much background knowledge. The more you can do to improve someone’s understanding of a topic, the better your content will look to Google.
- Generate Schema Markup Code: Especially for “How-To” and “FAQ” style pages, schema markup code is important to have. This code tells Google what kind of content it’s reading, using the heading tags (Steps for How-To articles, questions for FAQ) to break it up into sections. While this isn’t the primary factor, it certainly helps your odds!
- Structure Metadata Carefully: Your metadata should be a complete and concise description of what a user can expect when they click on your link. Don’t write it for the primary purpose of including necessary keywords; remember to be helpful!
Ranking Well With Boston Web Marketing
For an SEO strategy that does the most for your chances of ranking high on search results, consult Boston Web Marketing! Our team is always in the know on the latest in algorithm changes, trends, and proven methods of success to give your business the tools it needs to thrive. Your business’s online presence is huge for its success – put it in the best hands when you contact us today!