Google Maps can be a great resource for getting your business found online, especially if you are targeting a local audience. When users search for a specific business in their area, a local map pack appears on the search results page. It displays a small map of the area at the top of the page and features three businesses in the local search area that may satisfy the query. This spot on the results page can be huge for your business’s visibility and subsequently attract more local customers. There are a few key ways you can optimize your presence on Google Maps and help your business get a spot on the local map pack.
Set Up and Optimize Google My Business
Your business’ Google My Business profile is crucial for making sure Google has the correct information about your business across all Google platforms, including Google Maps. In fact, a well-optimized Google My Business profile is the number one ranking factor when it comes to ranking well on Google Maps. Make sure you include your hours of operation, the exact address of your business, high-quality photos, and add as much detailed information about your business as possible. Also, be sure to follow Google’s best practices, so your profile is not flagged as spam.
Ask Customers to Leave a Review
The popularity of the local business is another significant ranking factor for Google Maps. A good way to show your business’s prominence and reliability is to have a number of positive reviews from customers. However, it is not enough to just build reviews. Google Maps also takes into consideration whether the reviews come with text, the consistency the business receives reviews, and whether the reviews are positive.
Utilize Local Links
Local links that lead back to your site can be beneficial for not just general SEO, but Google Maps as well. Accumulate reliable, local links to help your business’s performance on Google Maps. These can come from local listings or partnerships with other local businesses.
Convenience is Key
Make sure your Google My Business is optimized so that potential customers can take action quickly if your business is featured on the local map pack. Allow users to quickly call your business by having your phone number easily accessible. If your business takes appointments, include a link where customers can directly make an appointment. The more accessible and user-friendly your business is on Google, the better it will rank.
Contact Boston Web Marketing
Boston Web Marketing’s SEO and digital marketing services will optimize your business’s online presence for maximum exposure. Our team is ready to help you reach more customers. Contact us today at (857) 526-0096!