When it comes to your business’s SEO strategy, the ultimate goal should be to rank as high as possible on search result pages while using that status to obtain leads. There’s a pretty important factor that often gets overlooked for this strategy: Google Maps? Especially for location based searches, the results on Google Maps will generally appear before most of the regular results. This can make it an incredibly useful asset for getting leads? However, you need to know how to rise in the rankings first. We give you the best tips for doing so below!
Increase Your GMB Reviews
Amongst the many ranking factors that Google’s algorithms use to sort search result pages is reviews on Google My Business. A good rule of thumb is the bigger volume and more positive reviews you get, the better the chances of ranking high. You shouldn’t expect to just obtain them, however; you’ll need to promote reviews! Using social media posts and testimonial pages on your website can be very useful for attracting new reviews. The more positive ones you get, the better!
Use Location-Specific Keywords
Of course, if you want to rank well for a specific location you’ll need to include the proper keywords. Make a service area page for the city or town you want to rank better for, then use keywords that are specific to your services and location. Google is more likely to show your business on maps if it sees that you’ve used these location-based keywords. It may also be helpful to try to use the town or city name in other areas of your website, such as blogs, service pages and image alt text.
Fill Out Your GMB Profile
Google My Business is of vital importance if you’re trying to rank on Google Maps! For this reason, you should take the time to go through your page and make sure all of the info is updated and accurate. You can include things like service areas, day-specific hours, services, and address of your headquarters. The more complete your business profile is, the more favorably that Google will look at it. If there’s a specific map location you want to rank better for, add it to your service area list!
Improve Your Rankings With Boston Web Marketing
Of course, in order to rank well you’ll need to work with a team that’s always up-to-date on the best practices and changes to SEO. Look no further than Boston Web Marketing! Our team can give your website the tools it needs to rise past its competition on search result pages. To see how our services can help your business, contact us today to get started!