It’s a type of online searching that’s growing in popularity, and may soon be the preferred way of looking things up: voice activated searches! If you’re unfamiliar with voice search, think of devices like Amazon’s Alexa, Google Home, and Apple’s Siri. Because it’s becoming more of a popular way to search, it’s important to ensure that your website can rank well amongst its competitors in voice activated searches. We give you the best tips for making your website rank higher for this type of search below!
Optimize Your GMB Listing
If you thought that using local SEO tactics to rank for locations wasn’t important, think again. More than anything, voice activated searches use your location as a basis for determining what results to show you. For example, if you ask Siri to search for “grocery stores near me”, it will use your location and pull up websites for the grocery stores closest to your location. These types of searches pull heavily from Google My Business listings, which is why it’s so important to make sure that yours is optimized. By including things like location, hours, and testimonials, you increase your odds of appearing in those types of searches.
Optimize Your Schema
The more information that you can give Google’s algorithm, the better chance you have of ranking well for specific searches. You need to optimize your website’s schema if you want to rank higher for voice activated search. Make sure that the information that you’re providing on your website is the same data that you’ve added to your Google My Business listing. In general, the more information you can give Google about your service, the easier it will be for the algorithm to understand it.
Answer Commonly Asked Questions
When people use voice search to find a specific product or service, it’s usually because they have a burning question about it that they need answered. For example, someone in need of an exterior contractor might want to know how much an estimate costs or what specific services they offer. You can answer these questions through several means, such as blog posts, but FAQ pages tend to be the most effective. Take some time to think of common questions that people ask about your business, then make a conscious effort to answer them in detail. If you have this information handy, you’ll stand a better chance of appearing on voice search.
Optimize SEO With Boston Web Marketing
SEO is a constantly changing process, so you’ll need the most up-to-date information and know-how to stay ahead of the competition. With Boston Web Marketing, you’ll have the tools you need to rank higher than the rest! We’ll be able to bolster your on-page and off-page SEO so your business can get the leads it needs. To experience the difference for yourself, contact us today!