Let’s say that you have a pretty good SEO strategy. You’re getting the leads you need for your most popular searches, but that doesn’t quite encompass the whole pie. There are bound to be services that you offer that don’t rank as well as your most popular ones. However, that doesn’t mean that you should abandon them completely! There are plenty of different ways that you can get your less popular services to rise through the search result rankings. We’ve listed the most effective ones below!
Create Blogs About Them
In order to drive your less popular services up the search result rankings, you’ll need to make sure that more keywords relating to them are on your website! The best way to do this is to create blogs relating to these services. If you’re having trouble coming up with topics, consider browsing some Q and A forums or checking out Google Search Console. Both of these tools will help you to figure out what’s being asked about these services – and how frequently they ask! This information should be a good starting point for many blog topics.
Work Them Into Service Area Pages
When you’re creating service area pages, it’s always a helpful tip to include brief descriptions about some of your services with them. It’s a great way to rank for location-based keywords and reach a wider audience. It might sound tempting to only focus on your popular services for these, but don’t do this! Including info about your less popular services is a great way to boost their search rankings. Better yet, it helps prevent Google from flagging duplicate content on your website!
Work Them Into FAQ Schema
FAQ Schema is a great way to show up on some of the other parts of a typical Google search engine results page. It tells the algorithms that the data appears in a Q&A format, making the content more eligible for that section of the page. You can improve your less popular services here! Creating FAQ schema directed toward those services will help to secure their spot at the top of the search results.
Boost SEO At Boston Web Marketing
If you’re looking to boost your website’s SEO, Boston Web Marketing is the best place to call! Our team always stays up to date with the latest changes to Google’s search algorithms. We’ll be prepared for any changes to ensure that your website rises to the top of the search results – and stays there! To see the results our company can produce for yourself, contact us today.