One of the biggest goals that you set when you optimize your website’s SEO is to rank ahead of your competitors in a search results page (ideally the first page!). Ranking for smaller towns and less populated areas tends to be a LOT easier than cities and densely populated areas. However, there’s no denying that there is far richer fruit in these more popular search locations! So, how can you stay ahead of your competition on these search results? We’ve assembled some helpful tips that you can use to do so!
Optimize Your Page Titles and Meta Descriptions
The simplest thing that you can do to help your business is to optimize your page titles and meta descriptions to include keywords related to the location. For example, if your company is a junk removal service wanting to rank higher in San Francisco, you should include keywords like “Junk Removal Service in San Francisco, CA” in your titles and descriptions. This will be the first thing people see on a SERP, and a critical factor that Google takes into consideration when ordering the pages.
Utilize Google Adwords
On a search engine results page, the first thing that people will see when they search for keywords related to your business is paid advertisements for related services. What you’ll see for these ads is largely determined by your location. So, if you want to rank higher for popular locations, use Google Adwords! This service will let you create advertisements and bid them for search result pages. It’ll cost a bit of money, but the improved rankings will be well worth it!
Look For Weak Spots In Your Competitors’ SEO
Even though your competitors could be ranking higher than you on a SERP, that doesn’t mean that their SEO is perfect. Take some time to study your competitors and see what flaws their website has. Maybe they don’t have alt text for their images, or a lack of strong backlinks. Maybe they don’t utilize social media for off-page SEO. Whatever the case may be, make sure that your website is stronger in areas where your competitors aren’t. The more you can take advantage of their weak points, the better your chances of outranking them are.
Improve Your Rankings With Boston Web Marketing
Staying on top of your website’s SEO requires knowing all of the little things that you can do to improve it. At Boston Web Marketing, we have the tools you need to increase your website’s ranking on SERPs! We always stay up to date with any changes that Google makes to it’s algorithm, ensuring that your website stays ahead of the competition. To learn more about the services we offer and see the results for yourself, contact us today!