The structure of your website’s URL’s is very important for both users and search engines to navigate and understand pages within URL optimization can give you the slight edge you are looking for over your competition. From the length of your URL’s to the keywords you use, follow these tips to maximize your potential.
URL length: Shorter URL’s tend to rank higher on Google’s first page. Including the right keywords can still give you a boost but it’s best to keep your keywords to 1-2 per URL. If you continue to add more keywords, Google won’t give you very much credit for it.
Readability: The more easily a person can understand and read your URL, the better experience they will have and higher ranks will ensue.
Subfolders: Subdomains sometimes have the ability to split up authority within a website. Subfolders are a much better option if you are building out a page such as a blog.
- While folders are good, if you add too many it can be more difficult for Google to figure out your pages topic.
- Folder names should be to the point and descriptive rather jumbled up letters and numbers. This helps Google understand what a page is about.
HTTPS vs. HTTP: Google has confirmed that they prioritize sites with HTTPS over HTTP.
**Reminder:** When updating your websites URL’s be sure that your old pages have 301 URL’s redirect to the new pages.
The SEO process is very in-depth and everything helps. Optimize your websites URL’s to the fullest and you could see the boost you are looking for.