Each of the different social media serves a difference purpose and can easily be incorporated into your SEO strategy, but optimizing for social media is a little bit different than you would optimize a website. Even though each platform is different, the same rules apply for optimizing each one. If done correctly, your followers will start increasing and you will start to see more traffic to your website. Consider these tips when optimizing your social media.
1. Use Hashtags
Hashtags not only help you find new accounts to follow and engage with, but they also help other accounts and users find you! Make sure to keep your hashtags relevant to what you are posting, use hashtags that are trending within your niche, and create your own hashtag built around your brand so that users can find you more easily.
2. Schedule Your Posts in Advance
Things come up and sometimes you can’t post on social media as frequently as you would like to be. By scheduling out your posts in advance, it allows you to place a cushion in case something does come up and you don’t have the time to post. You’ll still be staying consistent and your traffic won’t dip.
3. Use Images
Social media posts with images are more likely to be engaged with versus social media posts without images. They are a crucial part of any post, so be sure not to skip out on one! There are even a large number of resources out there that provide stock images for you to use if you don’t have time to take your own photos.
4. Post Multiple Times Throughout the Day
Not all of your followers are going to see everything you post, especially with all of the new algorithms that have been rolling out across each of the social media platforms. Post at least once a day, but aim for one to three posts per day. This makes it more likely for your audience to see your posts and it allows you to cater your posts to different types of personalities.
5. Find Your Perfect Posting Time
Finding your perfect posting time will come with a lot of trial and error, but once you find it, it will allow you to post at the times that your followers are most active on a given platform so you receive as much engagement as possible on a post. This also increases the chance of more people to see what you are posting