How Can I Optimize My Page Titles & Meta Descriptions?

When building a website, you will be presented with the task of creating page titles and meta descriptions. Though they may not seem very important, well-written and well-optimized page titles and meta descriptions can play a key role in your website’s SEO performance. In this blog article, we’ll be looking at how to write SEO-friendly page titles and meta descriptions. If that sounds intriguing, keep reading below for more information!

Introduction to Page Titles & Meta Descriptions

Fortunately, page titles and meta descriptions – or as we’ll call them, PTs and MDs, are not very complicated in nature and rather easy to understand. PTs simply give your pages a title relative to how they appear on search engine result pages. Keep in mind that this is not the same thing as header titles, as seen on the interior of your website. Simply put, page titles are their own exclusive, exterior entity that are viewed primarily on search engine result pages.

On the other hand, MDs go a little bit more in-depth that their counterparts. Their main purpose is to explain the contents of the page further. They are relatively short, sweet, and to the point.

What Make Successful PTs and MDs?

In an SEO-friendly approach to building your website, you’ll want to make sure that your page titles and meta descriptions are well-optimized and poised to generate web traffic.


Page Titles should near about 60 characters in length. Going over by a small number of characters, however, is not likely to affect your ranking.

Meta Descriptions should be kept to a maximum of 160 characters or less. Like page titles, going over this threshold should not make a significant or negative impact on your ranking.

What About the Contents of My PTs and MDs?

If you’re wondering what exactly to write in your page titles and meta descriptions, consider your questions answered.

Consider Keywords & Your Focus

On what basis do you want users to visit your website? Is it a product, service, or perhaps your business story? Whatever you’re looking to highlight about your business, it’s always a smart idea to do so in your page titles and meta descriptions.

When it comes to MDs, one way to do this is by asking a question. For example: “Are you looking for quality landscaping in the San Diego metro area? Click here for more information!”

Contact Boston Web Marketing for More!

If you’re looking to improve your SEO rankings, you’ve come to the right place. We perform in-depth keyword and search trend analysis to bring your organic traffic to the next level. Give us a call at 857.526.0096 or contact us here for more information.

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