When it comes to SEO, most people know that having quality content on your site, that is properly optimized with internal links, H-tags, and call-to-action is crucial. However, having plenty of images on your site is also important, beyond the visual appeal that they may have. Well-optimized images also have the ability to increase your rankings and drive more organic traffic. It’s important to know how to optimize your images properly so you have a positive outcome on your website! Keep reading to learn some of the best practices for using images below.
Use Images Often
Although someone may not take the time to read your entire article from start to finish, an eye-catching image may catch their attention and draw them in. Therefore, it’s best practice to use an image in every blog post or story you publish. Visual search is becoming increasingly important on Google, so you may notice a boost by doing this. Of course, be sure to use images that are relevant to the content you are posting and help you to tell the story better. User experience is also an important factor for Google, so you’ll also want to make sure the images are high quality and original. It’s always best to use your own images rather than stock photos, if possible.
Add Alt Text
Alt-text is extremely important for the optimization of your images. Although it was created so that visually impaired people can understand the image, it also helps search engines to understand your image. Using relevant keywords that accurately describe the image will allow Google to identify your image. However, be careful not to “keyword stuff,” which will have negative SEO effects. Use short sentences with integrated keywords. You can also add a description and caption to your images for a little extra detail.
It’s important to take into consideration image size, as images that are too large can increase the page load time, and have negative effects on your ranking since page speed is also a ranking factor. Images that are too big can be resized or compressed to be the appropriate surprise.
These kinds of details can go unnoticed, however, it’s important to take the time to make sure you are using your website images in the correct way. To learn more about image optimization and other SEO best practices, get in contact with the experts at Boston Web Marketing! Fill out an online contact form or give us a call at 857-526-0096!