In terms of your business’s online presence, your Google My Business listing is just as important as your website itself. Maintaining an optimized Google My Business listing can mean the difference between a potential customer visiting your location or overlooking your business completely. Since Google My Business is a free tool, there is no reason to not be taking full advantage of all it has to offer!
Eliminate Duplicate Listings
The first step to optimizing your Google My Business presence is to eliminate duplicate listings. A business can end up with more than one listing for a number of reasons, for example, if they changed locations. Eliminating duplicate listings is simple and will ensure that only your most optimized business information is showing up in searches.
Update the Location & Basic Contact Info
The first pieces of information you will want to make sure are listed accurately in your Google My Business are what a person needs to know if they are trying to get in contact with or visit your business. This includes your location, hours of operation, and phone number. Always remember to adjust business hours as needed for holidays or long weekends!
Upload Quality Images
Online users are becoming increasingly visually oriented, and we all know that a picture can say a thousand words. Remember this when it comes to your business! Quality photos of the best dishes at a restaurant, comfortable seating at a nail salon, or an extravagant store display can be the reason someone picks your business out from the rest.
List Out Your Services
Google My Business has a section where owners can list out services with pricing and descriptions. Take advantage of this section not only for users to browse but also for Google to crawl. If you are a medspa and add Botox, fillers, and chemical peels to your list of services, you will soon start ranking higher organically with these search terms. Restaurants also have the option of including menus on Google My Business!
Google My Business allows the option to create a temporary post on your listing. Posts are the perfect way to announce business updates, advertise specials & promotions, or post seasonally appealing content to drive in business. Along with users seeing these updates, Google’s search algorithms will see that your business is consistently an active account which, in turn, will boost your search rankings.
Respond to Reviews
Your average rating out of five stars is going to be one of the first things users look at when they see your Google My Business listing. Again, this can make the difference in them either choosing you or scrolling past you. Make a point to reach out to your satisfied clients and ask them to write you a review & share their experience! It is important to respond to all reviews, both positive and negative. Responding to negative reviews in the proper manner shows that you care about each customer’s experience and are willing to make an effort to make it right.
Need help managing your Google My Business profile & making sure your business has its best possible visibility online? Boston Web Marketing‘s team of experienced search engine optimization experts is here to help. Give us a call today at 857-526-0096 to get started optimizing your business!