How Can I Optimize My Blog Posts In 2020?

With 2020 on the horizon it is a great time to revisit the importance of a BLOG, and how it can benefit your company in terms of increasing traffic but also to serve as an extra resource to potential customers! When it comes to blogging it is important to also keep Search engine optimization in mind! This includes showing up in searches for your target audience. Along with a variety of useful content to make yourself an industry professional in users’ minds, there are many ways blogs can help you rank higher on search engines. Another helpful tip is to regularly add new blog posts & creating new content for your users & Google. Read on for 6 simple SEO tips to follow when writing your next blog in 2020!

Blog Keyword Research

Creating a quality blog starts with researching and understanding the keywords that your customers are using to search for your products and services. Mistakes that you’ll want to avoid are choosing over-specific keywords, keywords that are not concise enough, and keywords that are not relevant to your business. You should also avoid keyword stuffing, which is repeating the same words or phrases too many times. Google will pick up on this and rate your content quality as low.

Generate an XML Sitemap

An XML sitemap is literally a map for search engines to easier crawl the pages, posts, & products on your website. Generating an XML sitemap ensures that your content is understood by search engines and helps it rank better. Google will automatically recheck it, but when you add new content (such as a blog post) it is best to manually resubmit it to have new content crawled faster.

Fix URLs

URLs are very important when it comes to optimizing a website. Unless you manually optimize them or install a plugin to do so, automatic URLs often have unnecessary characters or numbers that may affect how your website is understood by search engines & making content harder to crawl and index. Make sure that all URLs are clean and clear to also help your users find and navigate your site in searches.

Add Title Tags & Meta Descriptions

Each page on a blog needs a title tag, which outlines what is on the page. Pages also need meta descriptions, which outline in greater detail what the pages are about. To help SEO, add specific keywords to both title tags and meta descriptions. These titles & descriptions will show up in searches as a preview for users to decide if your content is what they are looking for.

Add Internal Links

Internal links help both search engines and users navigate a website. They also work to keep users on the site for longer and to visit more than just the landing page which will decrease your bounce rate. In blogs, internal links provide other useful information related to the blog and also help with page rankings.

Mobile Responsiveness

Making a blog mobile responsive helps users and SEO rankings alike. Mobile-friendly sites make it easier for visitors to navigate, allowing them to visit more pages with ease. Also, with Google’s Mobile-Friendly Algorithm, mobile-friendly sites now rank higher than non-mobile responsive sites.

Helping Your Business Get Found Quick!

The Boston Web Marketing team specializes in curating unique content, online reputation management & establishing digital conversion avenues for a variety of companies across all industries. When it comes to promoting your products, services, and growing your business through organic or paid mediums it’s important to get found quick. If you are interested in growing your business online or would like to expand and optimize the content on your website or social platforms, give Boston Web Marketing a call today at 857-526-0096 or contact us today!

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