How To Optimize for ‘Near Me’ Searches

With voice-search technology becoming more and more prevalent in today’s web search landscape, we are seeing a lot more people searching for services ‘near me’ instead of targeting a specific location.

The ‘near me’ search has increased by over 900% in the last two years, so what does this mean for local businesses? It means that it is extremely important for a local business to optimize for these ‘near me’ searches. Below are a few tips you can do to increase the overall friendliness of your site when it comes to near me searches.

Set Up Local Business Listings

Google Business listings are often the first thing that comes up in the SERP when you search for local keywords. It makes sense as Google My Business has all the important information about your business such as your address, number, directions, reviews, etc. Creating a Google My Business profile is easy and the key to getting your business to appear on “near me” searches. 

Also, with business reviews becoming more and more of a key factor that Google uses when considering rankings, it’s important that you are listed on review sites. This is crucial for Google’s local search algorithm and will be more important in the upcoming years as well.

Local Backlinks are Key

If you can secure backlinks from local websites such as events, directories, news sites, schools & colleges, etc. in your area this can greatly increase your chances to rank better in “near me” searches. 

Make Sure Your Website is Mobile-Friendly

When people are searching for something “near me” they’re most likely out of their house and searching on their mobile device. When your website is mobile-friendly, it will attract visitors as well as decrease the bounce rate on your site. This will make sure that people who are using the search results from the “near me” search will quickly get access to the information they are looking for. Google recognizes this and will rank your website accordingly knowing that your website will give people the fast information they want. 

Make Sure Your Details are Consistent on all Websites

Make sure all the key details about your business are consistent throughout your website and local listings. In addition to your contact page, include all your key information such as your address, phone number, email, etc. on the footer of your website as this makes it easier for Google to find. 

Contact Boston Web Marketing

The professionals at Boston Web Marketing are your optimization experts! If you’re looking to optimize your business for “near me” searches as well as any other searches, contact us. We work hard to build the online presence of our clients, leading them to more online marketing success! Inquire with us today by giving us a call at 857-526-0096 or by filling out a contact form.

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