How Can I Optimize for International SEO?

Are you confident your product or service would thrive in an international market? Suppose an audience for your product or content is in another country, and you believe your business can turn website traffic into profit. Then it is time to start optimizing for international SEO. See how you can optimize your website for international SEO below!

What is International SEO?

International SEO helps us ensure that various search engines can identify which countries your website and business want to target. This strategy can also show search engines which languages you use to attract customers from different speaking countries. Throughout this process and following the international SEO checklist, you can grow your website’s organic presence in international markets and increase your reach and brand awareness.

The International SEO Checklist

While international SEO can be a time-consuming process, businesses must prioritize reaching their desired international audiences in addition to their domestic markets. Here are some key factors an SEO professional should consider when optimizing a website for international SEO.

Define Your Websites Architecture

Throughout the complex process of international SEO, you will want to ensure your website architecture is clearly defined. ccTLD is an acronym most are unfamiliar with, but it is crucial to your success. A country code top-level domain or ccTLD will be determined by if you are targeting a specific country or targeting a language. If your business is looking to grow in a new country, you will need to purchase your brand name ccTLD for that location. 

Conduct Keyword Research 

Similar to any SEO strategy, keyword research is essential. Begin by using the keywords you already have for your business. While these may be high-ranking keywords for your domestic market, they will likely not accurately target your new audience due to translation errors. Directly translating your current keywords is a standard error many companies make. Instead, you should transcreate your keywords in your target language and validate they match the volume and search intents of your domestic market customers.

Localize Your Content

Once you have your localized keywords, you must ensure your website’s images, voiceovers, content, and even brand colors are considered locally appropriate. Not localizing your content could lead to cultural backlash and potentially damage your brand’s image.

Additional Factors to Consider

While these three factors are a great place to start with your international SEO checklist, ensure your business is ready to dive into a new market, as it can be complex and time-consuming. Before reaching various audiences you believe will benefit from your content, focus on specific target demographics with country-specific strategies to get the most out of your international SEO.

Contact Boston Web Marketing

For more information about international SEO and how to get started, contact Boston Web Marketing by calling 857.526.0096 or filling out our online contact form! Our SEO specialists use result-focused strategies and data-driven techniques to help you increase your website traffic regardless of domestic or international markets. 

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