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How Can I Market My Brand Digitally During The COVID-19 Pandemic?

Marketing your brand digitally and optimizing your online presence have been essential for quite some time now. Making your company easily accessible for users to find in search engines, giving them accurate information, and an accurate display of your brand is key. With the current challenges due to COVID-19, which has forced many businesses across the globe to shut down their physical locations, staying connected digitally is more critical than ever. If you’ve been maintaining your online presence and SEO already, congratulations- You’re already a step ahead of the game! But if not, there’s no need to worry, now’s a great time to start! Entering the world of digital marketing can be intimidating, as there are so many different channels to take advantage of. We’re here to help and breakdown for you exactly where you should start focusing your marketing efforts. 

Improve Your Site’s Rankings in the SERPS

It’s no surprise that people are spending more time than ever on the internet right now (since there’s not much else to do!), and making sure your website is visible to them is the first most important step. If you’re new to the digital marketing world, SERPS refers to the “Search Engine Results Pages;” This is where users find the information they’re looking for, whether it be from a Google, Bing, or Yahoo search. Optimizing your website for SEO is what will allow your site to appear for particular searches that are relevant to your company. Using this time to learn and understand how to properly optimize your website for specific keywords will be critical in getting your website more traffic, and ultimately leading to online sales or lead generation to keep your business running at this time!

Boost Your Local SEO

In addition to the efforts, you’re putting in to optimize your website, improving your local SEO goes hand-in-hand with this strategy. Since people are trying to stay in their house as much as possible, when they do need to leave for essentials, they want to find places closes to their homes. Therefore, optimizing for those “near me” searches is crucial. This means that making sure your Google My Business page is up-to-date with current information and hours, alternative virtual methods you’re offering for your services, etc., is crucial. Additionally, building up this page with positive reviews is always helpful, and now’s the time to exceed customer’s expectations! Providing them with exceptional service this time will encourage them to write a 5-star review on Google.

Connect via Email Marketing & Social Media

Luckily, even without face to face interactions, there are so many platforms available to us that allow companies to directly interact with customers to stay connected. Taking advantage of email marketing and social media to provide your customers with some sort of value at this time is crucial not only for your company now, but how they will perceive you when this pandemic comes to an end. Whether it be offering a special deal, or just spreading some positivity through your social media or emails, customers will notice and appreciate your efforts.

Contact us For Digital Marketing Help!

To put it simply, now’s not the time to decrease your digital marketing efforts- In fact, it’s just the opposite! Staying proactive and focusing on how your company can continue to serve customers and succeed digitally is what will set you apart during this time. If you’re a business owner looking for assistance with digital marketing, the experts at Boston Web Marketing are more than happy to help. We work with a variety of small and large clients across a wide variety of industries, and fully understand the unique needs that each business possesses at this time. Give us a call today at 857-526-0096 to get started!

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