With the use of social media platforms increasing every day, the need for online reputation management is more important than ever, especially for businesses. More and more, we’re seeing people voice their opinions on certain things, whether positive or negative. When it comes to trusting a business, potential customers are about 92% more likely to listen to their friends or acquaintances. To get your business or brand started with online reputation management, we have a few things for you to look at.
- Do a search of your business and see what the first results are. Is there anything about your business or brand being mentioned in a blog or social media? Consider any hashtags you have used and see if you are being brought up.
- When it comes time to improve your business reputation, determine which sources you should use for your strategy. Does your website need more content? Should your marketing focus be solely on improving your online reputation? Determine what will be the most effective way to manage your reputation online. To target various audiences, you can try blogs, forums, online press and social media platforms.
- An important aspect of your strategy should be generating new content to update your SERPs. This can also help to push any negative content about you down in searches. Claim and update local listings, like Yelp and Google+, to make sure that your business is being represented correctly and the way that you’d like it to be. In addition to claiming and updating listings, have your customers leave reviews and testimonials about their great experience with your company. Once received, share these positive reviews on different platforms. If you should receive a negative review, be sure to respond to it and see if there’s a way you can improve their experience. This shows other potential customers that you listen to your customers and are willing to make amends.