If you have several writers working on different types of content for your site, you will need to keep an eye on a few different things when going over their writing. People have their own unique styles, and you’ll want to make sure the voice is consistent throughout your site to maintain your branding. Between writing for both readers and search engines, an easy way to keep your message the same throughout is by producing a style guide.
What is a Style Guide?
A style guide outlines key points and features each piece of content should include, from word count to SEO requirements. Every piece of information your writer will need to write a successful piece will be included in the guide, saving you from endless hours of editing pieces to meet your needs.
What Should Be Included in a Style Guide?
You should be able to answer several questions regarding your ideal content before creating a style guide:
- What is your company’s mission?
- Do you have taglines for your brand that need to be included in your content?
- What is the purpose of each type of content? Are you trying to increase brand awareness or conversions?
- Who is your target audience? How can your business assist them?
- What is your company’s tone?
After figuring out that information, you will be able to add what you need for your SEO results into the guide, including metadata length, content length, necessary keywords, amount of internal and outbound links to use, appropriate calls to action and formatting. Each piece of content should have properly formatted H tags, with the title of the piece utilizing an H1 tag and working your way down. These tags can be used to break up long blocks of content, making the piece easier to read by people in a hurry.
When you have created your style guide, make sure it is distributed to the proper content writers and you leave yourself available to questions that they may have. After answering their questions, you should see less to edit in the incoming content, allowing your site to have a cohesive message throughout.