The benefits of content “going viral” (becoming popular and spreading quickly through likes, posts, links, and other forms of social sharing) are endless. From increasing engagement to enhancing SEO, viral content is one of the best ways to drive traffic and awareness to a company or brand.
The social media site Twitter creates a great opportunity for companies to go viral through posts or “tweets” in the form of 140 characters of text, which is often accompanied by links, pictures, videos, or even audio. With over 6,000 tweets sent per second what can you do to make your content stand out from the masses?
Timing
Timing is everything when it comes to posting on twitter. Though the peak time for engagement and sharing for a specific company will depend on the industry and target audience, studies show Monday – Thursday from 9 am – 3 pm is the best time to post.
Call to Action
The primary goal of marketing is to get consumers to take action but how can you get them to do it? The answer is simple, just ask! A call to action is a command to the audience used to trigger immediate response, usually using an imperative verb like “call now” or “please vote.” It can make a huge difference in how a consumer will interact with a business.
Valuable Content
The most important step in making your tweets viral is to create unique content that adds value to your business. It’s important to understand your target audience’s interests so you can tweet content that is appealing enough to share.
With these simple tips you can quickly create social buzz and build exposure for your company. Who knew you could do so much with 140 characters or less?