Are you running Facebook ads but finding that you’re not achieving your desired results?
How do companies create ads that stick in your mind, while others are instantly forgotten moments after seeing them?
With so much thrown at us on social media, it’s easy to bypass ads that aren’t relevant to what you want to see, so you continue to scroll through an endless cycle of family pictures, your friend’s latest relationship drama, the successes of former work colleagues, and another company’s latest sponsored post.
And in the end, your ad, just like many others, gets scrolled right past without a single like or comment. Is there a way we can quantify what makes Facebook ads memorable? Here are a few ways you can do just that.
Make your ads visually compelling
You don’t have to be a novelist to get your ad noticed, but using interesting pictures definitely will spark more attention. Visual content is not only treated more favorable on Facebook, but it’s also more likely to be engaged with than written content. No matter what type of ad you create, your image must be visually appealing to track your desired audience.
Showcase your latest deals
Everyone loves a good sale and what better way to get your merchandise off the clearance rack than to promote it on social media. When promoting your latest product, include visually appealing images of what you want your potential customers to buy instead of using generic images that have nothing to do with the ad.
Make it personal
Instead of writing copy that appeals to the masses, your copy should appeal directly to the reader, using copy like: “Helps you save time while growing your business.”
By singling the user out, you’ll make them feel as though you are talking to them personally, which humanizes your copy and encourages the user to build a connection with your brand. Also, by being more specific with your ad copy, you’ll get a better return on your ad budget and see an increase in conversions.
Make it local
If you have a local business, make your ads visually appealing to customers in your area. By utilizing Facebook’s geo-targeting strategies and options, you can take advantage of them to the best of your ability. And even if you don’t have a local business, you can use this same technique to appear to viewers in other areas by using sports teams, landmarks and other
Compel action using urgency
It’s a known fact that people are more likely to take action if there’s a price increase or a limited-time offer. If you haven’t used urgency in your ad copy yet, now is the time to get started.
Simply saying “buy now” isn’t a form of urgency, but including verbiage such as “until midnight tonight” is a more effective way of getting your potential customers to act faster.
Include a call to action
Rather than just including the call to action button that Facebook gives you, consider including short phrases such as “try free” or “contact us today” that will drive conversions on your ads.
If you don’t end up seeing an initial success from your Facebook ads, don’t worry. These solutions can make dramatic improvements in your ad’s performance.