How Can I Make My Business Go Viral on Social Media?

Have you ever seen a video or a post that has reached millions of people on social media? Coworkers, friends, and family members share it, and suddenly you are seeing that same video or post everywhere. This is the power of going viral on social media. As a business owner, going viral can be a huge step to reaching a larger audience and increasing online conversions. Posting content that combines current trends and what makes your business stand out can be a great way to increase your chances. In this blog, we will explore different ways to use this strategy and reach your goals.

What Does It Mean to Go Viral?

To go viral on social media means to gain a large number of shares, views, and likes in a short period of time. It can happen as quick as overnight, and it can significantly increase your online presence and brand awareness.

What Are the Best Social Media Platforms to Post on to Go Viral?

Depending on your target audience and type of business, different social media platforms can work better than others. TikTok is one of the fastest growing platforms for younger users. Here, you can showcase your brand in a creative and entertaining way through short video clips. Instagram is another popular platform, especially if you have specialty services or an inventory of products. If you are looking to reach a professional audience, LinkedIn can be a great platform to share your business updates and industry insights. Twitter and Facebook are widely-used among all age groups and can be used to share timely information or create discussions around current events.

Can I Boost Posts to Make Them Go Viral?

Boosted posts are a popular way to reach a wider audience on social media, especially if you are offering a limited-time deal or have a new product or service to promote. Paying to reach a larger audience can help increase the chances of your post being shared and seen by more people. However, this does not mean that every boosted post will go viral. Creating engaging content to combine with these digital marketing strategies is the key to success.

Are Trends Copyrighted?

Trends online often include songs or quotes from popular media. This content is usually copyrighted and should not be used without permission. If you use these without approval, you can put your account at risk for being taken down or flagged for copyright infringement. To learn how you can avoid this risk, read our blog!

What Type of Content Is Most Likely to Go Viral?

The most common type of content to go viral combines relatability with your individual brand. Different ways you can go about this are:

User-Generated Content

Also known as UGC, user-generated content is created by your audience. This can be reviews, photos, or videos that feature your company’s products or services. By sharing these types of posts, your audience will feel more involved, and it can lead to more users sharing your content. If the UGC is catchy, funny, or creative, it can have a higher chance of going viral.

Trending Bits & Sounds

Trends are a great way to increase the chances of your content being shared. On platforms like TikTok and Instagram, popular bits can be used and recreated to create engaging content that relates to your business. An example of this is the “wipe it down” challenge. Businesses can use this trend by showcasing transformations or before and after content related to their products or services.

Emotion & Humor

Making your audience laugh or feel an emotional connection to your content can lead to more shares and engagement. Memes are a prime example of this, where relatable situations are used in humorous ways. If you are acting out a funny bit, this can also increase the time spent on your post, which is a factor in the algorithm of ranking posts on explore pages.

Should I Use Influencers in My Marketing Strategy?

Social media influencers are individuals that use their platform to promote products or services to their audience. Collaborating with an influencer can increase your reach, especially if they have a similar target audience as your business. This can also add a level of authenticity and credibility to your brand. To help your post go viral, partnering with an influencer can be a valuable strategy to consider. However, it is important to choose the right influencer and ensure that their values align with your brand.

Get a Free Audit on Professional Social Media Marketing Services to Increase Your Chances of Your Business Going Viral!

At Boston Web Marketing, our social media team is an expert in creating engaging content, reaching your target audience, and boosting posts to help your business go viral. For businesses of all industries and sizes, we offer professional social media marketing services across all major platforms designed to grow your online presence and increase conversions. To learn more about how we can help your business, visit our website to request a free audit, or call us at 857-526-0096!

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