Launching a new site can be an exciting time for any company, but did you know that if you aren’t careful, there could be some potentially detrimental effects on your traffic?
Let’s take a look at some of the things you need to look out for in order to stay on track.
Content can be removed, changed, or moved, and that can be an issue for your website traffic. If your content is different, this is not the biggest deal, however, if it is completely removed or changed, you could really have a missed opportunity on your hands.
By removing content, you will be taking away from your chance to be indexed. By getting rid of content, you could have the issue of having thin content, which could get you downgraded quickly, and similarly, if you do not have the content there, Google or other search engines may not have the chance to crawl it due to the fact that there is nothing to crawl.
This could also cause a slight problem where you are getting a lot of 404 errors due to missing content, or content that has been moved.
Metadata is almost always deleted when a website gets launched. All the work you had previously done may, and most likely, will be gone. This is one thing you will want to take note of. Potentially taking a list of all of the title tags and meta descriptions might not be a bad idea. This way, you will be able to reimplement all of the metadata if it is necessary for you to do so.
You also have the opportunity to re-do all the metadata if it was not up to SEO best practices, but you may want the original metadata so that you can slowly change it over to the new strategy.
Sitemaps do not always carry over, and they are something that is integral to the success of your website. It is important to make sure that your website always has a sitemap and that it is properly submitted or resubmitted to webmaster tools.