Brand awareness is when customers and visitors not only come across your business, but they remember it. The greater the brand awareness, the more people who are remembering your logo, services, and/or products. Brand awareness is a broad term, but it encompasses everything from social media views to website conversions. It refers to how aware and informed people are about what your brand has.
Why is Brand Awareness Important?
Brand awareness is important because it helps audiences familiarize themselves with your company, further encouraging them to share with friends and family. If you can build brand awareness among your target audience, it will encourage these consumers to come to your business when they are to make a purchase
Building awareness is the first stage of the marketing funnel. You can reach a large audience of potential buyers. From there, these potential buyers can be converted into customers and potential brand ambassadors as they spread knowledge about your business.
How To Build Online Brand Awareness
There are many ways to establish strong brand awareness, but here are some ways that you can start building your online presence.
By writing blogs and positioning yourself and an expert in your industry, you will start building trust among potential customers. Getting featured on external websites that provide links back to your website is also a great way to build strong awareness among potential customers.
Shareable Social Media Content
Creating and posting shareable social media content that is not directly related to your business is a way to allow for organic traffic to build. Infographics are a great way to position yourself as an expert while also providing a tool for customers to share and promote your business.
Improve SEO with Keywords
Optimizing keywords found via keyword research and utilizing google tools is a great way to increase your organic traffic. Placing keywords throughout your website will allow your business to appear on the search engine results pages for more search queries.
Optimize Organic Search
One of the best ways to increase your awareness is through building out and optimizing the organic search. Appearing on search engine results on pages 1 or 2 is a great way to be found organically and have your awareness and traffic begin to increase.
Contact Boston Web Marketing
We understand that this can be a confusing process and can feel meaningless among the long list of tasks business owners deal with. With that being said, brand awareness can drastically increase the success of your business. Our team of experienced SEO representatives will work with you and teach you how to utilize different tools in order to do this.