How Can I Improve My Website Speed?

It’s no secret that page speed has become an increasingly important factor for your search results. If your website takes too long to load, unfortunately, you may even be missing out on potential customers. With thousands of other results on the search engines, users will be quick to click the back arrow and move onto the next site if they don’t get the answers they’re looking for. Website speed can affect your usability, visibility, and conversions. So, how can you be proactive about this? Google has several tools, such as Pagespeed Insights or Pingdom that allow you to test your page speed on both mobile and desktop. If you find that your results are poor, there’s no need to fear. We have some tips that will help you to improve your website speed!

Optimize Image Sizes

Having tons of eye-catching images on your site is a great way to capture your users’ attention and give them a better look into your business. They can even improve engagement and the time users spend on your site. While there are many positives to having images, the downfall is that they may be slowing your site down. Using an image compression tool can help to optimize the size without compromising quality.

Cleanup Plugins

Plugins are necessary for many functions on your site, however, they can slow down your site because of the resources needed to run them. Consider doing a spring cleaning of your plugins! Just be careful that you’re not deleting plugins that are being used on your site. For example, if you have multiple slider plugins, consider making all of your sliders in one plugin.

Use Website Caching

Caching is a process that stores the current version of your website on the hosting and presents it to users until your update your site again. This helps to speed up the loading process and doesn’t need to send database requests every time.

Reduce Redirects

The more redirects you’re using on your site means additional HTTP requests, which can negatively impact your site’s speed. First, identify how many are being used on your site, and which of them are critical. From there, you can remove unnecessary redirects that are slowing down your site.

Minimize CSS & Javascript Files

These are the files that make your website look pretty, but if your website contains too many of these files, that leads to a large number of HTTP request for a page to load. Reducing the number of CSS and javascript files will help speed up your website.

Contact Boston Web Marketing for Site Speed Optimization

Website speed is an important factor of SEO, in addition to many other factors such as relevant content, optimized metadata, and beyond. If you need assistance improving your website speed and search results, get in contact with the SEO experts at Boston Web Marketing today!

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