When you are creating an AdWords Campaign, there are many things to consider to making it a success. Listed below, are some points to take into consideration for your next campaign.
Tracking More Than one Goal
While working with a main goal is important, it can be beneficial to track numerous goals. Smaller goals, or micro conversions, are favorable because they can provide you with more data and information.
Using Custom Columns
Creating custom columns, with your various goals, makes it easier to see the behaviors simultaneously. With these columns, you are able to filter out data and find vital information faster.
If your organization is having trouble getting conversions, contemplate about adding Google Analytics. Adding Google Analytics will help telling you what transpires between the click and conversion.