For beginner business owners, building your online presence can seem daunting, but it doesn’t have to be! Building a website gives users access to your brand or company information with a few clicks. We’ve got some tricks of the trade to get your business growing online.

1. Purchase a domain name that is relevant to your business or brand.
2. Choose a hosting company that is able to meet your needs as a business and is willing to grow as your online presence does.
3. Hire a professional to design and build your website. You want to find a company that will work with you throughout this process since your website will be a direct reflection of your company.
4. To increase visibility and generate traffic to your website, optimize your website with keywords that are relevant to the services you provide.
5. Update your website regularly with fresh and relevant content to keep users engaged and coming back for more.
6. Create social media accounts such as Facebook, Twitter and Google+ to target certain customers that may be interested in your services.
7. Capture user emails when you can to create email campaigns for a more refined list of customers. Email campaigns can be used to update your customers about new services or a promotion your company might be running. This gives your customers an incentive to come back and visit your website, hopefully resulting in a conversion.
8. If you’re looking to get your business out there even more, consider AdWords. These paid ads are a great way to let potential customers learn about your business.

The best way to grow your business online is to hire a professional. Boston Web Marketing provides all the services above and more!